Showcase
A selection of creative work from Flatlight
Remixing Lapland
Finnish Lapland reimagined: a kaleidoscopic film mixing winter imagery, natural soundscapes, and interactive filters. Award-winning campaign reached 10M+ viewers.
Ranua brand renewal
The brand strategy and visual identity of the Ranua municipality were updated in close collaboration…
Worlds Within
Project overview Luxury Action is a pioneer of Nordic ultra luxury travel. They have been…
Where Time & Space Await
Project overview The Glass Resort, an elegant haven on the Arctic Circle, asked us to…
Syöte Rebranding
Rebranding the southernmost fell of Finland. 01 Project overview Category/Industry: Destination marketing Services: Marketing communications,…
Lapha Employer Brand Strategy
Lapland’s Wellbeing Services County Lapha was in a predicament: how can they improve their employer…
Bear’s Trail
How far would you go to surf the snow? Bear’s Trail seeks to answer this question for three friends who brave the frozen wilderness for untouched snow in the Oulanka National Park, Finland. Without bindings or modern comforts, their hearts were free to soar.
Beyond Infinity
Project overview Octola Private Wilderness is an ultra-premium resort in the hills outside Rovaniemi, a…
Water Tower Symphony
A poetic documentary exploring Finland’s water towers and their cultural significance. An experimental film blending art and architecture to celebrate urban landmarks.
RoPS rebranding
01 Project overview Category/Industry: Sports & RecreationServices: Brand Strategy, Visual Identity, Brand FilmYear: 2023 02…
Levi 60
Discover the ‘All-time Levi’ campaign, celebrating 60 years of Levi Ski Resort. Experience our creative blend of history, seasons, people, and development, showcasing year-round excellence and heartfelt connections to this beloved Finnish destination.
Vertical 2 Launch
Suunto’s flagship adventure watch, the Vertical 2, with a successful launch campaign featuring films and stills that showcase its hardiness and reliability.
Metsähallitus
Savukoski wilderness area through our lens. 01 Project overview Our team had the honour of…
Anatomy of a Turn – Pikku-Syöte
01 PROJECT OVERVIEW Our brand overhaul for Pikku-Syöte included breathing life into the renewed brand…
The Purest Air
Branding the purest air in the world. 01 Project overview The Pallas region in Finnish…
Sound of Lapland
Potential travelers in major cities around the world live hectic lives, restless and saturated with noise pollution and social media. Finnish Lapland offers the perfect setting for balance and relaxation, following the global trends of mindfulness and wellbeing.
StayLapland rebranding
Project overview A family travel business in Rovaniemi had grown their operations over two generations…
World Expo 2020 Dubai
Sharing the Future of Happiness with the World 01 Project overview Finland took part in…
GRIT X PRO
Polar’s Grit X Pro smartwatch in action through stunning trail running footage from Finnish Lapland. Our films showcase key features in pristine wilderness.
To Teach a Bird to Fly
To Teach a Bird to Fly imagines a future where the relationship between human and…
Sakarakas
Saka wanted to enter the Lapland used car market with a splash. We provided a…
Oi maamme suoli
Discover ‘Oi maamme suoli’ (O Intestinal Canal), a creative healthcare marketing campaign by Flatlight for Pfizer’s gastrointestinal disease study. Blending humor with medical insights to engage doctors effectively.
This is Arctic
Image Marketing of Arctic Europe as a Travel Destination in Autumn This is Arctic is…
Pohjolan rengastie
We created a concept for a ring route that circles all the regions within Visit Oulu’s territory. We named it the Pohjola Route and crafted a solid backstory that supports effortless communications through various means.
City of Rovaniemi Rebranding
Arctic Capital – Renewing the city brand of Rovaniemi The brand renewal project for the…
Explore Utsjoki
01 PROJECT OVERVIEW Utsjoki was in a pickle: their year-long travel brand project was stuck…