Vieraana Erämaassa
Capturing the wild
Savukoski wilderness area through our lens.
01 Project overview
Our team had the honour of producing a series of videos for Metsähallitus that showcase the beautiful nature of Savukoski. The films also provide information on proper preparations and etiquette while visiting UKK National Park.
There is a long tradition of wilderness huts in Finland, and people often leave their greetings in the hut’s guestbook. These real-life stories sparked our imagination and inspired the scripts for the films. As a result, we spent many memorable days with our team and cast in these wonderful locations.
Category/Industry: Public sector & travel
Services: Concept design, scriptwriting, film production
Year: 2022
02 Challenge
We wanted to make the films as authentic as possible: to show the unique nature of Savukoski during different times of the year while also telling the viewers about the conditions in the national park, the park infrastructure and proper hiking etiquette. We also wanted to show the gear you need for hiking in the wilderness – on a demanding winter hike, for instance.
03 Strategy
The materials we produced:
Four 1- to 2-minute videos for different target groups, showcasing various regions in Savukoski during different seasons. The videos introduce the regions to the viewer, hopefully attracting more tourists and hikers, while also showing various activities and the gear you need to reach these wild locations.
In addition to the regional videos, a separate 10-minute film combines the videos into a cohesive story. The film needed to be suitable for playback at the Pyhä-Luosto Visitor Centre Naava.
We also produced six short videos for social media.
04 Creative Solution
The client helped us define four different target groups and locations for the videos. From there, we collaborated on the scripts until all were pleased with the result.
During the writing process, we drew inspiration from real entries sourced from guestbooks at the wilderness huts of UKK National Park. As a result, the four distinctive stories are narrated by their protagonists.
In addition to the regional videos, we wanted to create a 10-minute version that follows the seasons and seamlessly combines the stories.
We also produced short, targeted video clips for use on social media, helping promote Savukoski among domestic and international travelers and hikers.
05 Implementation
Four regional videos of 1-2 min
Main film, 10 min
Six short videos for social media
Trailer / summary of main film
TEAM
Producer: Maria Gullsten
Production Manager: Jan Blomberg
Production coordinator: Markus Kumpula
AD: Toni Rantanen
Director: Toni Kauppila
DOP: Ilmari Mannermaa
AC: Niko Juntunen
Timelapse photography: Riku Karjalainen
Editor: Henry Kestilä
Colorist: Jussi Rovanperä