Anatomy of a Turn
Brand film & Photography
01 PROJECT OVERVIEW
Our brand overhaul for Pikku-Syöte included breathing life into the renewed brand and slogan with a brand film.
Category/Industry: Destination marketing
Services: Film production, photography, graphic design
Year: 2024
02 Challenge
How do we create a story and look that stand apart from every other ski resort without alienating the audience?
03 STRATEGY
Inspired by the new slogan, Täydellinen käännös / Anatomy of a Turn, we decided to focus on snowboard carving as a symbol for new beginnings, mindful movement, and the chase for elusive, simple perfection.
04 Creative solution
We crafted a bold black and white look that immediately sets Pikku-Syöte apart from the norm, challenging the status quo. We set out to create an art piece, longer than a typical commercial film, that also elevates the act of carving to an art form.
05 IMPLEMENTATION
We enlisted the best snowboard carvers of the North and sent them to Pikku-Syöte with our production crew, who are also keen carving enthusiasts. The material they turned in was nothing short of stunning.
06 Impact
The story of Pikku-Syöte is released little by little, creating an organic narrative that seeks to find an audience as exacting and assured as the people behind the rebirth of Pikku-Syöte.
Producer Anni Hurme
Director Toni Kauppila
DOP Ilmari Mannermaa
1st AC Niko Juntunen
Production Assistant Salla Liukko
Editor Henry Kestilä
Grade Jussi Rovanperä
Sound Design Heikki Illikainen
Photography Iiro Kerkelä
Art Director Toni Rantanen
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