01 PROJECT OVERVIEW

Launch campaign for Suunto’s new Vertical 2 adventure watch.

Category/Industry: Sports technology, Consumer electronics
Services: Film production, photography
Year: 2025

02 Challenge

Sports watches and their brands are often cut from the same cloth. How can we reach the most demanding adventurers and pique their interest?

03 STRATEGY

We decided to introduce the new product and its features by weaving a story with internationally acclaimed adventurers Greg Hill and Jenny Tough.

04 Creative solution

We created a compelling narrative with a distinct visual style as well as a communication concept that can talk directly to avid adventurers. Featuring the product in genuinely tough real-world conditions helped seal the deal.

05 IMPLEMENTATION

We produced a collection of launch films for the Vertical 2 watch. The films and accompanying stills showcase the many features of Suunto’s flagship product, focusing on its hardiness, reliability, and battery life – things that help people adventure further, safer.

Our Dream Adventure mission in Finnish Lapland was documented by our adventure-ready cameramen in locations close to their hearts. Getting into the rough highlands on foot and bike allowed them to capture authentic footage in unreal surroundings, showing you where the product can lead its users.

Under the midnight sun, across long days and many locations – mosquitos included – Flatlight’s collaborative, creative mindset and professional approach helped us really bring the Suunto Vertical 2 vision to life

Marlies Nittman
Adventure Category Marketing Specialist, Suunto

06 Impact

We produced a collection of launch films for the Vertical 2 watch. The films and accompanying stills showcase the many features of Suunto’s flagship product, focusing on its hardiness, reliability, and battery life – things that help people adventure further, safer.

Our Dream Adventure mission in Finnish Lapland was documented by our adventure-ready cameramen in locations close to their hearts. Getting into the rough highlands on foot and bike allowed them to capture authentic footage in unreal surroundings, showing you where the product can lead its users.

Producer & Director Miikka Niemi
DoP Toni Kauppila, Jaakko Posti
Photography Jaakko Posti
Editor Henry Kestilä
Grade Jussi Rovanperä
Sound Design Heikki Illikainen
Art Direction Venla Valmu
Copywriting, Text curation Olli Oilinki